Google Ads Display Campaign Guide: How Display Ads Work
Google Ads Ep4 Understanding Google’s Display Campaign A Google Ads Display Campaign allows your ads to appear across millions of websites, apps, and YouTube placements within the Google Display Network. Instead of relying on search queries, Display Ads reach people based on their interests, browsing behavior, demographics, or the content they’re viewing. This makes it ideal for building brand awareness, staying top-of-mind with potential customers, and guiding users through the early and mid stages of the marketing funnel, even before they actively search for your product or service. How Google Display Ads Work? Google Display Ads work by showing your visual ads, such as images, videos, banners, animations, or responsive display ads, across websites, apps, and YouTube within the Google Display Network. Instead of waiting for someone to search for your product, Google uses audience signals, keywords, topics, and real-time intent data to find people who are most likely to be interested. You set your audience, budget, and goals, and Google’s system automatically matches your ads to high-relevance placements. This helps your brand reach users earlier in their journey, build awareness, and could re-engage past visitors through remarketing. Ad placement of Display campaign (where your ads appear?) Your Display Campaign ads can appear across the Google Display Network (GDN), which includes millions of websites, blogs, mobile apps, and YouTube placements partnered with Google. Ads may show as banner images, Responsive Display Ads, or rich media formats on pages related to your chosen topics, keywords, or audience interests. Depending on your targeting, your ads can appear on news sites, lifestyle blogs, e-commerce platforms, mobile games, Gmail, and even YouTube’s homepage or watch pages. In short, Display Ads follow your audience wherever they spend time online, not just on Google Search. What is GDN (Google Display Network) GDN (Google Display Network) is a massive advertising network made up of millions of websites, mobile apps, and YouTube placements where Google can show your display ads. Instead of relying on search intent, GDN helps you reach people as they browse online, reading news, watching videos, playing games, or exploring content related to their interests. It’s designed to help businesses build brand awareness, stay visible across the web, and reconnect with past visitors through remarketing. Advantages of Google Display Campaigns: 1. Massive Reach Across the Web Display campaigns let you reach users across millions of websites, apps, and YouTube placements. This helps increase brand visibility far beyond Google Search. 2. Great for Brand Awareness & Top-of-Funnel Goals Display Ads are ideal for introducing your brand, products, or promotions to new audiences who may not be actively searching yet. 3. Advanced Audience Targeting You can target people based on interests, demographics, in-market behavior, remarketing lists, custom audiences, and even website content. 4. Cost-Effective Compared to Search Ads Display clicks usually cost less than Search clicks, making it a budget-friendly way to build awareness or run remarketing campaigns. 5. Remarketing Capabilities You can re-engage users who have previously visited your website, interacted with your app, or taken specific actions—improving your conversion chances. 6. Visual Creatives (Images, Responsive Ads, Videos) Display ads use visuals that can increase brand recall and attract attention more effectively than text-only search ads. Limitations of Google Display Campaigns: 1. Lower Intent Compared to Search Ads Users aren’t actively searching for your product; they are just browsing. This means Display traffic often has lower conversion intent. 2. Possible Irrelevant Placements if Not Optimized Without proper targeting or placement exclusions, ads may appear on low-quality or unrelated websites, negatively impacting campaign performance. 3. Higher Chance of Accidental Clicks Because ads appear on apps and mobile sites, some clicks are accidental, which can reduce quality traffic and inflate costs. 4. Creative Quality Impacts Results Significantly Weak visual design or unclear messaging can hurt performance. Display campaigns rely heavily on strong creatives. 5. Performance Requires Time to Optimize Machine learning needs time to learn which audiences and placements convert. Early performance may fluctuate. When to use Display Campaign/ Display Ads Consider a Display Campaign when you want to reach people before they start searching, build brand awareness, or stay visible to potential customers as they browse websites, apps, and YouTube. It’s useful for promoting new products, running remarketing campaigns to re-engage past visitors, and keeping your brand top-of-mind throughout the customer journey. Display is ideal for top and mid-funnel marketing where visuals and broad reach can influence interest and consideration. “The single biggest predictor of whether people will purchase is whether they’ve heard of you before.” – WordStream 6 Types of Targeting in Google Display Campaigns 1. Contextual Targeting Your ads appear on websites, apps, and YouTube pages that match your chosen topics, keywords, or specific placements, ensuring content relevance. 2. Audience Targeting Reach people based on who they are and what they’re interested in – such as affinity audiences, in-market audiences, demographics, life events, or custom audiences. 3. Remarketing (aka Retargeting) Show ads to users who’ve already interacted with your business, such as website visitors, app users, or YouTube viewers, helping bring them back to complete an action. 4. Automated Targeting / Optimized Targeting Google uses machine learning to expand your reach by finding additional people similar to your target audience who are likely to convert. 5. Location & Language Targeting Choose the countries, regions, or specific areas where your ads should appear, and select the languages your audience speaks. 6. Device Targeting Control which devices your ads appear on — such as mobile, desktop, tablets, or TV screens; based on where your audience is most active. FAQ(s) What the Google Search Network (GSN) is This includes ads shown on Google’s own search properties: for example, the main Google search engine results page, Google Image Search, Shopping, Google Maps, etc. It’s where users type queries and have the “search intent” of actively looking for something. Click here to further reading What the Google Search Partners Network is This is a subset within the search-type inventory: it includes other sites and apps (partnered with Google) that
Google Ads Glossary: Key Metrics & Bidding Strategies Defined
Google Ads Metrics Use this as your go-to dictionary for most essential Google Ads metrics! Understanding the key metrics behind your Google Ads campaign can make the difference. This comprehensive guide breaks down each metric in simple terms, helping you make smarter decisions to optimize your ad performance and drive results. Whether you’re new to Google Ads or an experienced digital marketer, this Google Ads metrics dictionary will help you have a clear view of what every number means and how to leverage it for campaign success. Google Ads Ep10 General Google Ads Metrics: 1. Impression The number of times your ad was shown to users. Each time your ad appears on someone’s screen, it counts as an impression. 2. Clicks The number of times users clicked on your ad. This shows direct engagement with your ad. 3. CTR (Click-Through Rate) The percentage of users who clicked your ad out of those who saw it. It is calculated as (Clicks ÷ Impression) x 100. A high CTR generally indicates that your ad is relevant to your audience. 4. Cost The total amount spent on your ad campaign. It includes all costs for the clicks or impressions generated. 5. Avg Cost (Average Cost) The average amount spent per click or impression. This helps track costs over time without specific action details. 6. Conversions The number of desired actions taken by users after interacting with your ad (such as purchases, sign-ups, subscribes or downloads). 7. Conv Rate (Conversion Rate) The percentage of clicks that led to conversions. It’s calculated as (Conversion ÷ Clicks) x 100. A higher rate indicates a successful campaign. 8. Avg CPC (Average Cost Per Click) The average cost you pay for each click on your ad. Calculated as (Total Cost ÷ Total Clicks). Useful for budgeting and cost management. 9. Avg Target CPA (Cost Per Acquisition) The average cost you’re willing to pay per conversion. Google aims to keep your cost per conversion at or below this target. 10. Quality Score A measure of the quality and relevance of your ad, keywords, and landing page. Higher scores can lower your ad costs and improve ad positions. 11. Ad Strength An indicator of how effective your ad is in delivering relevant content to users. It’s based on the variety and relevance of the ad assets used (headlines, descriptions, images). What’s the difference between Quality Score and Ad Strength ? Quality Score vs Ad Strength Quality Score: This is a metric that rates the relevance and quality of your keywords, ad text, and landing page for a specific keyword. It’s primarily used to determine your ad’s eligibility and rank in the auction. A higher Quality Score can lower your costs and improve your ad’s position. Ad Strength: This metric focuses on the effectiveness and variety of your ad assets (like headlines, descriptions, and images) specifically for responsive ads. It gives feedback on how well your ad elements are likely to engage your audience, guiding you to improve creativity and relevance. In short: Quality Score helps with ad ranking based on relevance, while Ad Strength evaluates the variety and engagement potential of your ad content. Quality Score: This is a metric that rates the relevance and quality of your keywords, ad text, and landing page for a specific keyword. It’s primarily used to determine your ad’s eligibility and rank in the auction. A higher Quality Score can lower your costs and improve your ad’s position. Ad Strength: This metric focuses on the effectiveness and variety of your ad assets (like headlines, descriptions, and images) specifically for responsive ads. It gives feedback on how well your ad elements are likely to engage your audience, guiding you to improve creativity and relevance. In short: Quality Score helps with ad ranking based on relevance, while Ad Strength evaluates the variety and engagement potential of your ad content. 12. Interaction The number of times users engage with your ad, like clicks for text ads or views for video ads. 13. Interaction Rate The percentage of interactions per impression. Calculated as (Interactions ÷ Impressions) x 100. A higher rate indicates stronger engagement. 14. Max CPC (Maximum Cost Per Click) The highest amount you’re willing to pay for a click on your ad. Google will never exceed this amount per click. 15. Avg CPM (Cost Per Thousand Impressions) The average cost you pay per 1,000 impressions of your ad. Commonly used in Display and Video campaigns. 16. Viewable CTR (Click-Through Rate for Viewable Impressions) Measures the click-through rate of ads only when they’re actually viewable by users (50% of the ad on screen for one second or more). Video Campaign-Specific Metrics 1. View The total number of times users watched or interacted with your video ad. For In-stream ads, a “view” typically means watching at least 30 seconds or engaging with the video. 2. View Rate (In-stream, In-feed, Shorts) The percentage of views compared to impressions. In-stream ads: Ads that play before or during YouTube videos. A view is counted if watched for 30 seconds or more, or if the user interacts with it. In-feed ads: These ads appear in YouTube’s feed, like search results or the homepage. The view rate is based on how often users choose to watch your ad. Shorts ads: Ads that appear in YouTube Shorts, the view rate is the percentage of views from users swiping up to watch the ad in full-screen. 3. Avg CPV (Average Cost Per View) The average cost you pay per video view. It’s calculated by dividing the total cost by the number of views. 4. Earned Likes The additional likes on your YouTube videos that happen after a user views your ad. It helps track user interest in your content. 5. Earned Subscribers The number of new subscribers gained from users who watched your ad. This metric is valuable for building a loyal audience. 6. Watch Time The total time users spend watching your video ad, in seconds. Longer watch times can indicate stronger viewer interest. 7. Avg
Google Ads Search Campaign Guide: How It Works
Google Ads Ep3 Understanding Google’s Search Campaign Picture someone typing “best running shoes” into Google. At the top of the results, they may see a small text ad labeled “Sponsored.” It often matches what they’re searching for. That’s a Google Search Ad. In simple terms, Google Search Ads are paid text ads that appear on Google’s search results whenever people look for something specific. They work based on 3 core elements: 1) Keywords (what people search for) 2) Ad copy (what you show them) 3) Bidding (how much you’re willing to pay per click) Search ads are driven by user intent. The person is already looking for something, and you’re placing your offer right in the moment they need it. How Google Search Ads Work? Think of Google Search Ads like a real-time auction that happens every time someone hits Enter on a search. 1️⃣ A user searches for something Google scans all advertisers bidding on that keyword. 2️⃣ A real-time auction occurs Google evaluates: Your bid Ad relevance Landing page user experience Expected click-through rate (CTR) These factors together form your Ad Rank 3️⃣ Google decides which ads show A higher Ad Rank means your ad appears above competitors, even if their bids are higher. Google rewards quality, not just big budgets. 4️⃣ You pay only when someone clicks This is PPC (pay-per-click). Impressions are free; you pay only when a click is generated. A small advertiser with a highly relevant, useful ad can outrank someone paying more. Google values quality and relevance over just the highest bid. Ad placement of Search campaign (where your ads appear?) Search campaign ads appear mainly on Google search results pages (SERP), right above or below the organic results when someone searches for a relevant query. If enabled, ads can also appear on Google Search Partner sites, which include other websites and apps that use Google’s search technology. Who should consider Google Search Campaign? Search ads shine when people are already looking for what you offer. That means they work best for businesses with clear, active demand. Service providers E.g., Plumbers, lawyers, dentists, repair technicians, consultants.(Users may search for something “near me,” “best,” “emergency,” etc.) Ecommerce stores Especially when selling products, people often search for(e.g., electronics, supplements, home appliances, sports equipment, or apparel) B2B businesses Software tools, enterprise solutions, SaaS with niche keywords. Local businesses Gyms, tuition centers, real estate agents, and clinics Lead generation businesses Insurance, property launches, education programs, and financial services May not ideal for: • Businesses selling something totally new (no one searches for it yet)• Products that rely more on visuals or impulse (better on YouTube/ Meta) Advantages of Google Search Ads 1. High-intent traffic People search because they already need something. You show up at the exact moment they’re ready to act, which could boost conversion rates. 2. Immediate visibility No need to wait months like SEO. Search ads put you on page one instantly as long as your Ad Rank is strong. 3. Full control over budget You can start with any amount. Set daily budgets, adjust bids, pause anytime. No forced minimums. 4. Pay only for results You only pay when someone clicks your ad (PPC). Impressions are free. 5. Precise keyword targeting You decide exactly which searches (keywords) you want to appear for. This keeps your traffic focused and relevant. 6. Measurable Performance is trackable: clicks, conversions, cost per lead, ROAS. You can optimize with data, not merely guesswork. 7. Works for almost any industry Service businesses, ecommerce, B2B, local shops, SaaS, education, real estate. If people search for it, you can advertise it. 8. Quality over budget Google rewards relevance. A smaller advertiser with better ads and a better landing page can outrank bigger budgets. Limitations of Google Search Ads 1. Can be expensive in competitive industries Insurance, loans, legal, finance, and some B2B keywords can cost a lot per click. 2. Requires ongoing optimization Search campaigns aren’t “set and forget.” You need to adjust: • keywords• negative keywords• bids• ad copy• landing pages Those who don’t optimize usually waste money. 3. Not ideal for products with low search demand (Search Volume) If people don’t know your product exists, there won’t be many relevant keywords or searches. In that case, it’s better to use channels like Video campaigns, Demand Gen, Display, or Performance Max to create awareness and generate demand. 4. Limited creative space Search campaign – Text ads are short and plain. No fancy images or videos. Harder to stand out compared to visual platforms. 5. Clicks don’t guarantee conversions If the landing page is weak or the offer isn’t appealing, you pay for clicks that don’t turn into leads or sales. 6. Steeper learning curve for beginners Even though the interface may look simple, the system is complex. Smart Bidding, match types, Quality Score, ad extensions… Beginners often make common mistakes like: • bidding too broad • allowing irrelevant queries • not using negative keywords 7. Competitors can click your ads Google has systems to detect and filter invalid clicks, but competitor clicking can still happen at some level and may waste part of your budget. Keyword match types Image Credit: Semrush 1. Broad Match Broad match shows your ads for searches related to your keyword, including synonyms, variations, and intent-based queries. Example Keyword: running shoes Your ad may show for: “best sneakers for jogging”; “marathon footwear”; “sports shoe shop near me” When to use broad match • When using Smart Bidding (target CPA or target ROAS) • When you want scale, discovery, or broader reach • When you have enough conversion data for Google to optimize properly • When your advertising budget is sufficient 2. Phrase Match Phrase match shows your ad for searches that include the meaning of your phrase, with some flexibility in word order, but still more controlled than broad. Example Keyword: running shoes Your ad may show for: “best running shoes for men”; “cheap running shoes online”But usually will not appear for: “sports sneakers for
7 Types of Google Ads Campaign
Understanding Google Ads Google Ads Ep2 Google Ads is an online advertising platform developed by Google where advertisers pay to display brief advertisements, service offerings, product listings, or videos to web users. It allows businesses to promote their products and services across Google’s vast network, including the search engine, YouTube, Mobile Apps, and other partner websites. Through Google Ads, businesses can target specific demographics and audiences based on keywords, location, interests, and other relevant factors. It’s a flexible platform, offering a variety of campaign types that suit different business objectives, whether for brand awareness, website traffic, or direct sales. Key Takeaways: Google Ads operates on a pay-per-click (PPC) model, meaning advertisers pay only when someone clicks their ad. Advertisers have the ability to control their budget, audience targeting, and ad placements, ensuring ads reach the right people at the right time. Why use Google Ads Google Ads is suitable for almost all businesses, from small startups to large corporations, because it offers scalable options that can grow with your business. Businesses with specific goals like increasing brand awareness, generating leads, boosting sales, or promoting a mobile app can use Google Ads to target the right audience. Type of Businesses Should Use Google Ads Businesses that should consider Google Ads: E-commerce: Google Shopping campaigns and Performance Max are ideal for driving product sales. Service Providers: Search and Display campaigns work well for businesses offering services like home repairs, legal consultation, etc. Mobile App Developers: App campaigns are perfect for increasing app downloads and engagement. Content Creators & Publishers: Video and Display campaigns are effective for building brand awareness. Local Businesses: Google Ads allows precise location targeting, ideal for businesses that rely on a local customer base. When to Run Google Ads When we have clear marketing goals, a well-defined target audience, and a sufficient budget to test different campaign types, here are some strategic considerations for when to run Google Ads: Launching a new product or service: Use ads to drive initial awareness. During peak sales seasons: For example, Black Friday, Christmas, or other key retail seasons. To improve slow sales or website traffic: Running ads can boost engagement during low-traffic periods. When optimizing for search engine results isn’t enough: Paid campaigns can give an instant traffic boost while waiting for SEO to show results. The 7 Types of Google Ads Campaigns Google regularly updates its campaign types to enhance performance and stay current with evolving advertising trends. For example, Smart Campaigns and Local Campaigns were merged into Performance Max, while Discovery was rebranded as Demand Gen. These changes give advertisers access to stronger automation and broader reach across Google’s platforms. Here are the current 7 main campaign types available in Malaysia: Campaign types available in Malaysia (2025) Search Campaign A Search campaign allows your ads to appear in Google’s search results (SERP) when users type in relevant keywords.. These ads target users actively searching for specific keywords that relate to your product or service. Suitable for: Businesses that want to drive conversions (like e-commerce, service providers) or generate leads (like legal services or education). What to prepare: Keyword research: Choose high-intent keywords that match user queries. Compelling ad copy: Your ad text should directly address the user’s search intent. Landing page: Ensure the landing page matches the ad content for better user experience and conversions. Performance Max (PMax) Campaign A Performance Max campaign uses Google’s machine learning to deliver ads across all of Google’s inventory, including Search, Display, YouTube, Discover, Gmail, and Maps. Suitable for: Businesses looking for an all-in-one solution, businesses looking to reach a wide audience across Google’s full inventory, as it optimizes ad delivery based on your conversion goals (lead generation). What to prepare: Creative assets: Have a variety of images, headlines, or videos. Clear goals: Choose a conversion objective for Google’s AI to optimize towards. Conversion tracking: Set up to ensure the algorithm learns from real data. Display Campaign Display campaigns use visual banners and image ads across Google’s Display Network, which includes millions of websites, apps, and videos. Suitable for: Businesses aiming for brand awareness or remarketing to people who have previously interacted with their site. What to prepare: High-quality visuals: Engaging images that capture attention. Targeting settings: Decide whether you want to target users by demographic, interests, or remarketing lists. Compelling offers: Highlight promotions, discounts, or events. Shopping Campaign Shopping campaigns showcase your products directly in the search results. They include an image of your product, price, product information and store name to help users make quick purchasing decisions. Suitable for: E-commerce businesses selling physical products. It’s particularly useful for retailers and online stores. What to prepare: Product feed: Set up a Google Merchant Center account and upload your product data. Clear images: High-quality product photos that make your listings stand out. Competitive pricing: Ensure your prices are competitive to attract clicks. Video Campaign Video campaigns let you advertise through video content on YouTube and across Google’s video partner sites. Video ads appear on YouTube and other video partner sites. These can be skippable or non-skippable and are great for building brand awareness or driving conversions. Suitable for: Businesses looking to create brand awareness, promote a product, or tell a story visually. Ideal for content creators, lifestyle brands, and entertainment industries. What to prepare: Engaging video content: Short, attention-grabbing videos (6 seconds for bumper ads, 15-30 seconds for skippable ads). Target audience: Utilize demographic, interest-based, or remarketing targeting to reach the right viewers. Demand Gen Campaign This newer campaign type is designed to generate demand by using rich media and video ads, targeting users across Google’s ecosystem who are more likely to be interested in your product based on behavioral signals. Suitable for: B2B and B2C businesses looking to build awareness and demand for new products or services. What to prepare: High-quality content: Create visually appealing ads and videos to attract users. Audience strategy: Leverage Google’s audience insights to target users likely to be interested in your offering. Follow-up strategy: Have a plan for
Google Ads Encyclopedia: Key Terms Explained for Beginners
Google Ads Ep1 What’s Google Ads? Google Ads is Google’s online advertising platform that allows businesses to display ads across Google Search, YouTube, and millions of partner websites. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords to show their ads to users who are actively searching for related products or services. With Google Ads, marketers can reach targeted audiences, control their budgets, and measure results in real time. Google Ads Media Platforms (Ad Placements): Google Ads allows advertisers to place their ads across several major Google-owned and partner platforms, including: Google Search – Text ads appearing above or below organic search results. YouTube – Video and display ads shown before, during, or beside videos. Google Display Network (GDN) – Visual ads appearing on millions of partner websites and apps. Google Play Store – Ads promoting apps or games within the Play Store interface. Gmail – Interactive ads that appear in the Promotions or Social tab of a user’s inbox. Discover Feed – Visual, personalized ads appearing on Google Discover and the YouTube home feed. Tools Involved in Google Advertising: Google Ads – The main platform to create, manage, and optimize campaigns. Google Ad Manager – Used for publishers to manage ad inventory and direct deals (mostly on the supply side, not advertisers). Google Analytics 4 (GA4) – Tracks user behavior and conversions to measure ad performance. Google Tag Manager (GTM) (optional) – Simplifies adding and managing tracking codes (tags) without editing website code. Google Merchant Center (optional) – Primarily for e-commerce, manages product feeds for Shopping Ads Campaign. Looker Studio (formerly Data Studio) (optional) – For building custom ad and performance dashboards. Google Ads vs Google Ad Manager: What’s the Difference? Although their names sound similar, Google Ads and Google Ad Manager serve different purposes within the advertising ecosystem. Google Ads is designed for advertisers — businesses and marketers who want to promote their products or services through paid campaigns across Google’s platforms (Search, YouTube, Display, etc.). Google Ad Manager, on the other hand, is built for publishers — website owners or app developers who want to monetize their ad inventory by selling ad space to advertisers. It helps them manage direct deals, optimize revenue, and deliver ads from multiple demand sources (including Google Ads and third-party networks). In short, Google Ads is for buying ads, while Google Ad Manager is for selling and managing ad inventory. Advantages of Google Ads Google Ads offers powerful targeting and flexibility, allowing advertisers to reach potential customers exactly when they’re searching for related products or services. You can control your budget, bidding, and audience, while real-time data helps optimize performance quickly. With various ad formats — from Search to YouTube — it supports brand awareness, lead generation, and direct sales across Google’s vast network. Limitations of Google Ads However, Google Ads can be competitive and costly, especially in industries with high keyword demand. It requires continuous monitoring and optimization to maintain good results. Poorly managed campaigns can waste budget quickly, and beginners may find the learning curve steep due to the platform’s complexity and constant updates. Part II Campaign Types 7 main types of Google Ads Campaigns (2025) Campaign types available in Malaysia (2025) As of 2025, there are 7 main types of Google Ads campaign types (though Google sometimes rebrands or merges them) 1. Search Campaigns Text-based ads that appear on Google Search results when users search for specific keywords. Best for capturing high-intent traffic. 2. Display Campaigns Visual or banner ads that appear across the Google Display Network (GDN) — millions of websites, apps, and YouTube. Ideal for brand awareness and retargeting. 3. Video Campaigns Ads shown on YouTube and partner sites in video format (skippable, non-skippable, bumper, etc.). Great for storytelling and visual engagement. 4. Shopping Campaigns Product-based ads featuring images, prices, and merchant info. Used mainly for eCommerce, managed through Google Merchant Center. 5. App Campaigns Designed to promote mobile apps across Google Search, Play Store, YouTube, and the Display Network. Google automates targeting and creatives using app store assets. 6. Performance Max Campaigns (PMax) An all-in-one campaign type that automatically runs ads across all Google networks — Search, Display, YouTube, Discover, Gmail, and Maps — using AI to optimize performance. 🛈 Note: Local Campaigns have been merged into Performance Max. They were previously used to promote physical store visits via Google Maps, Search, and YouTube. You may still find them in legacy accounts or historical reports. 7. Demand Gen Campaigns (formerly Discovery Campaigns) Demand Gen Campaigns use AI-powered creatives to reach visually engaged audiences across YouTube, Discover, and Gmail. They’re ideal for building brand awareness, nurturing interest, and driving conversions through rich visual storytelling. 🛈 Note: Demand Gen Campaigns replaced Discovery Campaigns in 2023 as part of Google’s shift toward AI-driven, visually immersive advertising. Existing Discovery campaigns were automatically upgraded to Demand Gen for improved audience targeting and creative optimization. Smart Campaigns (replaced by Performance Max) Simplified, automated campaigns designed for small businesses that want an easy way to advertise on Google. While still available in some legacy or regional accounts, Google now recommends using Performance Max, which offers similar simplicity with smarter automation and broader reach. 7 main Google Ads campaign types as of Nov 2025: No. Campaign Type Main Objective Key Placements 1 Search Capture intent-driven traffic Google Search results 2 Display Brand awareness, remarketing Display Network (websites, apps) 3 Video Storytelling, reach YouTube, partner sites 4 Shopping eCommerce sales Search, Shopping tab 5 App App installs and engagement Play Store, YouTube, GDN 6 Performance Max All-in-one, AI optimization Across all Google channels 7 Demand Gen Visual engagement, discovery YouTube, Discover, Gmail Part III Campaign Objective Google Ads Campaign Objectives (2025) When you start a new campaign in Google Ads, you’ll first need to choose an objective. Your selected objective helps Google customize the settings, recommendations, and available campaign types to match your business goal. Below are the six main objectives (plus one manual option) available in the current Google Ads interface: Campaign Objectives
REDnote (XHS) 101: The Do’s and Don’ts You Need to Know
XiaoHongShu (小红书), known as “REDnote,” is a social platform for sharing, discovering, and promoting content. However, succeeding in XiaoHongShu requires understanding its unique rules and best practices. Here’s a complete guide to the do’s and don’ts to help you navigate the platform better. Click here for a basic guide on XiaoHongShu marketing. The Do’s The Do’s on XiaoHongShu (REDnote) Establishing a clear positioning Here are three common positioning strategies: Corporate Positioning: Define your brand’s identity and market stance to build a clear image that attracts your target audience. Recruitment Positioning: If seeking partners or agents, showcase your business model, collaboration benefits, and success stories to entice potential collaborators. Sales Positioning: Emphasize your product’s unique selling points and value, directly targeting consumers to drive sales. After defining your positioning, ensure visitors quickly grasp your business by clarifying: Brand Message: What core message do you want to convey through XHS? Product Value: What specific value does your product offer? Unique Selling Proposition: What distinguishes your product from competitors? Clearly articulating these elements in your profile and content helps visitors understand your business, fostering trust and engagement. Account Packaging Construct a persona 搭建人设 tailored to your desired industry. Effective account packaging can enhance professionalism, convey value, build user trust, and direct user focus. REDnote best practices To maintain compliance with REDnote and avoid content restrictions, consider the following best practices: Avoid Overt Marketing and External Redirects: Refrain from directly urging users to contact you or directing them away from REDnote. Do Not: Overemphasize marketing content; adopting a value-driven approach is crucial, as overt sales tactics are generally unwelcome on the platform. If You Want Users to Contact You: Please encourage them to send you a private message (PM) within XiaoHongShu or leave a comment, prompting them to DM you directly. You can include the business area, but it’s best not to include the full address. Content Restrictions: Avoid using exaggerated language or making marketing promises. Do not include direct links, QR codes, or contact information (such as phone numbers, email addresses, WeChat IDs, etc.) in your posts, as this can lead to reduced visibility. Prevent Private Domain Redirection: Avoid mentioning or displaying icons of other social media platforms like Facebook, Instagram, TikTok, Shopee, or Google. Refrain from sharing private contact details, including WeChat IDs, phone numbers, WhatsApp numbers, website links, QR codes, or full addresses. Content Marketing in REDnote Before publishing a post (note), consider the following questions to ensure it resonates with your target audience: Does the customer have this pain point? Are they eager to solve it? Do they have the financial means and decision-making power? Is this audience sizable and easily identifiable? When selecting topics, consider these four key references: Guides: e.g., “6 Days and 5 Nights in Japan,” “Renovation Guide: How to Create a MUJI-Style Home,” “Common Causes of Bathroom Leaks,” “Latest News: Solar Subsidies.” Methods: Teaching “how-to” approaches. Steps: e.g., “Five Steps Women Can Take to Look Younger.” Recommendations: e.g., “Best Restaurants in Melaka,” “Valuable Insights.” Adopting an altruistic mindset is crucial, especially in areas like business development, monetization, and service industries. Please don’t bring the “hard sell” advertising approach from Facebook to Xiao Hong Shu; for example, ads with marketing promises or obvious CTAs. KW research in REDnote can be done just like on Google—using Google’s autocomplete (recommendations from the search bar). Refrain from directly urging users to contact you or directing them away from REDnote. Do Not: Overemphasize marketing content; adopting a value-driven approach is crucial, as overt sales tactics are generally unwelcome on the platform. Please encourage them to send you a private message (PM) within XiaoHongShu or leave a comment, prompting them to DM you directly. You can include the business area, but it’s best not to include the full address. Avoid using exaggerated language or making marketing promises. Do not include direct links, QR codes, or contact information (such as phone numbers, email addresses, WeChat IDs, etc.) in your posts, as this can lead to reduced visibility. Avoid mentioning or displaying icons of other social media platforms like Facebook, Instagram, TikTok, Shopee, or Google. Refrain from sharing private contact details, including WeChat IDs, phone numbers, WhatsApp numbers, website links, QR codes, or full addresses. Before publishing a post (note), consider the following questions to ensure it resonates with your target audience: Does the customer have this pain point? Are they eager to solve it? Do they have the financial means and decision-making power? Is this audience sizable and easily identifiable? When selecting topics, consider these four key references: Guides: e.g., “6 Days and 5 Nights in Japan,” “Renovation Guide: How to Create a MUJI-Style Home,” “Common Causes of Bathroom Leaks,” “Latest News: Solar Subsidies.” Methods: Teaching “how-to” approaches. Steps: e.g., “Five Steps Women Can Take to Look Younger.” Recommendations: e.g., “Best Restaurants in Melaka,” “Valuable Insights.” Adopting an altruistic mindset is crucial, especially in areas like business development, monetization, and service industries. Please don’t bring the “hard sell” advertising approach from Facebook to Xiao Hong Shu; for example, ads with marketing promises or obvious CTAs. KW research in REDnote can be done just like on Google—using Google’s autocomplete (recommendations from the search bar). Popular tools use in XiaoHongShu Marketing Chinese marketers on XiaoHongShu (小红书) commonly use the following tools to enhance their content: Butter Camera (黄油相机): Ideal for adding decorative text and enhancing images. Meitu Xiuxiu (美图秀秀): Great for creating collages and removing backgrounds. Jianying (剪映): A user-friendly video editing tool for crafting engaging clips. By utilizing these tools, you can create compelling content that captures attention and encourages user engagement. The Don’ts The Don’ts on XiaoHongShu (REDnote) Why Xiaohongshu so strict? Xiao Hong Shu (小红书) enforces strict content regulations to comply with China’s advertising laws, such as the Advertising Law of the People’s Republic of China, which mandates truthful and accurate advertising to protect consumers. Additionally, the platform aims to maintain a positive community atmosphere by implementing guidelines that promote authentic interactions and prevent misleading content. Sensitive or Overly Promotional 敏感词和营销违规禁词 Certain terms are
How to find out how many pages a website has
Auditing your website or researching a competitor’s can often require knowing the total number of pages on a site. This information can be valuable for analysis and strategic planning. How to find out how many pages a website has There are 4 methods to check how many pages a website has which I’ll detail below: Method 1: XML Sitemap One of the simplest ways to determine the number of pages on a website is by accessing its XML sitemap. To do this, type the website’s URL followed by /sitemap.xml or /sitemap_index.xml. For example: https://chankangtheslashie.com/sitemap.xml Replace my website URL with your target website’s. This method works particularly well for websites built with WordPress that use popular SEO plugins like Yoast or Rank Math. These plugins automatically generate sitemaps, which often include a count of all indexed URLs on the site. Method 2: Google Search Console Google Search Console is an effective tool for determining the number of indexed pages on your website. After verifying ownership of your site, navigate to the “Indexing” then “Pages” section within the platform. Here, you’ll find detailed information about the total number of URLs indexed by Google, along with insights into which pages might be excluded or have errors. However, it’s important to note that this method is only applicable to websites you own or manage. To use Google Search Console, you must verify your ownership of the site by adding a meta tag, uploading a verification file, or linking it to your Google Analytics account. Alternatively, you can request access from the site owner if you don’t have direct control. Since this tool requires ownership verification, it cannot be used to check a competitor’s website. Method 3: Search Engine Query with Microsoft Bing A straightforward way to estimate the number of pages on a website is by using a Bing search query. Simply open Bing, type site:sitename.com (replacing sitename.com with the actual website), and press Enter. Bing will display the number of indexed pages directly on the results page. While this method is not the most accurate, as factors like uncrawled pages, robots.txt restrictions, or other technical issues can lead to discrepancies, it still offers a general estimate of the website’s size. It’s a quick and easy approach that requires minimal technical knowledge, making it suitable for beginners or those less familiar with SEO tools. Further Reading: siteefy (This method, learned from NJ) Method 4: With Paid SEO Tools Some SEO tools like Screaming Frog, SEMrush Site Audit, and Sitechecker Pro Page Counter can efficiently determine the number of pages on a website. These tools provide detailed insights by crawling the entire site and listing all URLs. In addition to page counts, they often highlight issues like broken links, duplicate content, or missing metadata, offering extra value beyond just the page total. While these tools require a subscription, they are suitable for more comprehensive website analysis.
XiaoHongShu (小红书) Basic Operation Guide for Beginners
Part 1 Quick Intro Introduction to XiaoHongShu (小红书) XiaoHongShu, also referred to as “Little Red Book,” REDnote, or more commonly as XHS is one of China’s most influential social commerce platforms, blending user-generated content with e-commerce. Founded in 2013 by Miranda Qu and Charlwin Mao, the platform began as a space for sharing travel and shopping tips. Headquartered in Shanghai, China, XHS has grown into a vibrant community with millions of active users who exchange ideas on topics ranging from lifestyle and beauty to technology and wellness. Social Commerce Its combination of social interaction and e-commerce functionality has positioned XiaoHongShu as a popular platform where users explore trends, share product insights, and discover a variety of brands. A little background about XHS From its origins as a platform for sharing travel and shopping recommendations, XHS has expanded its features and scope over time. In 2014, it introduced its e-commerce function, the RED Store, enabling users to purchase products directly through the platform. Today, XHS is known as a platform where users exchange ideas, explore products, and engage with a community built around shared interests. XiaoHongShu’s User Interface XiaoHongShu’s interface is designed for simplicity and ease of use. The homepage feed showcases personalized content, while a navigation menu offers quick access to shopping, search, and profiles. Posts are displayed in a grid format with striking visuals and concise captions, making browsing seamless. The platform integrates e-commerce directly, allowing users to explore and purchase products effortlessly, blending content discovery with shopping in a user-friendly layout. XiaoHongShu in Malaysia XiaoHongShu is gaining popularity among the Malaysian Chinese community as an emerging social platform. Its blend of lifestyle content and product discovery resonates with users, especially in categories like beauty, fashion, and travel. Why Malaysian Chinese Are Shifting to 小红书? According to these XHS Gurus in Malaysia, platforms like Facebook and Instagram have become saturated and highly competitive (red ocean), making it harder to stand out. In contrast, XHS is seen as a growing and less crowded platform (blue ocean), offering benefits such as platform support (平台福利) and free organic reach (免费流量), which attract users seeking better opportunities to gain visibility. Part 2 Platform Rules 小红书平台规则 Disclaimer: Before we begin, let me put on my helmet! The information shared below is based on what I learned from local Malaysian XiaoHongShu Gurus in 2024. Please note that platform rules or algorithms are subject to change from time to time, so keep this in mind as you read. XiaoHongShu Platform Rules Like any other social platform, XiaoHongShu has its own house rules. Based on insights from XiaoHongShu Gurus, here are a few actions to avoid, as they could result in penalties from the platform’s system: 1. Users Redirecting Behavior 导流行为 The XHS system ‘hates you’ when you try to funnel its users to other platforms like Facebook, Instagram, email, websites, Shopee, Lazada, WhatsApp, and the like. Think of XHS as a jealous girlfriend—it wants all your attention. The platform doesn’t appreciate being used as a stepping stone to redirect users elsewhere, so be mindful of this behavior. Here are some tricks XiaoHongShu users use to avoid the system detecting Redirecting Behavior. However, remember that the platform’s system can update over time—what works now might not work in the future, as detection methods may improve. 👇 2. Sensitive Words Certain words the platform considers sensitive may trigger penalties such as 限流 (limiting your content’s visibility). E.g. of Sensitive words: 1. 承诺保证用语 Terms related to promises and guarantees 2. 金融投资用语 Terms related to finance and investment 3. 医疗保健用语 （适用于普通商品，不含药品，保健食品，医疗机械，医疗服务） Terms related to health and wellness (applicable to general products, excluding pharmaceuticals, health supplements, medical devices, and medical services) 4. 封建迷信用语 Terms related to superstition or feudal beliefs 5. 医疗机械 Medical devices 6. 保健食品 Health supplements 7. 酒类 Alcoholic beverages 8. 婴儿奶粉，婴幼儿配方奶粉 Infant formula and baby milk powder 9. 教育培训 Education and training 10. 消毒产品 Disinfection products 11. 房地产 Real estate 12. 医疗服务 （医疗美容）Medical services (including cosmetic surgery) 3. Absolute terms 绝对化用语 It refers to language that makes absolute claims, such as “the best,” “100% effective,” “guaranteed,” or “perfect,” which are often restricted or sensitive in this platform. 👇 Please be mindful when using the wording mentioned above. Fictitious experiences, exaggeration, low-quality content, overly edited visual posts, material plagiarism, inducement behaviors, overly promotional content redirecting behaviors, and disparaging competitors—these 9 points will be closely monitored. Penalties for violations Violating XiaoHongShu’s rules can result in different levels of penalties depending on the type and frequency of the violation. For behavior violations, such as gaining fake accounts, followers, or traffic through non-compliant means and using them to publish promotional content, the penalties escalate from a warning for the first offense to a temporary ban on posting notes for the second, and ultimately, a permanent ban on posting or even a permanent account suspension for the third violation. For content violations, which include publishing false promotional content without real experiences, the consequences are similarly strict. A first offense results in a warning, while a second offense leads to a 14-day limitation on content visibility. Repeated violations may lead to a permanent ban on posting notes and, in severe cases, a permanent ban from the platform. Channel violations involve collaborating on brand content outside of XiaoHongShu’s compliant commercial channels. These violations also escalate from a warning to a 14-day limitation on content visibility, with repeat offenses leading to a permanent posting ban and eventual account suspension. Users are encouraged to adhere to platform guidelines to maintain their presence and credibility. Part 3 Account Setup 小红书账号搭建 How to sign up XiaoHongShu You can sign up for XiaoHongShu using WeChat, a phone number, Facebook, or Gmail. Simply read and agree to the platform’s user agreement and privacy policy to complete the signup process. Setting up XHS account To attract followers on XiaoHongShu, it’s essential to let people know who you are. Focus on optimizing these three elements: 1. Bio (简介) First Sentence: Introduce yourself. Who are you? What do you do?Example: “Car Connoisseur in Malaysia.” Second Sentence: Explain
Marcom Channels Overview: 2025 Well Structured Blueprint
Drawing from my accumulated experience in digital marketing, this article provides an insightful overview of marketing communication (Marcom) channels and strategies. To streamline understanding, I’ve categorized marcom into three main groups: 1. Mainstream Digital Marcom Channels 2. Additional Digital Marcom Channels 3. Traditional Marcom Channels PS: Like many of my previous articles, I like categorizing or grouping the things I’ve learned. This approach is my way of managing knowledge and applying structured thinking to complex topics. What is Marcom Marcom, short for Marketing Communication, refers to the strategies and methods businesses use to deliver messages about their products or services to their target audience. It encompasses a wide range of channels, including digital platforms like social media and email, as well as traditional mediums such as print, TV, and events. The goal of Marcom is to build brand awareness, engage customers, and drive desired actions, such as making a purchase or fostering loyalty. Understand the 5 primary senses of human Humans rely on five primary senses: sight, hearing, smell, taste, and touch. Among these, sight and hearing play a crucial role in how information or messages are communicated. Text or images primarily engage our sense of sight, while audio content like podcasts triggers our sense of hearing. Videos, on the other hand, combine both sight and hearing, creating a more immersive communication experience. With the above introduction in mind, let’s get started. Part 2 Mainstream 1. Mainstream Digital Marcom Channels I define ‘Mainstream Digital Marcom Channels’ as channels that are almost universally suitable—or even essential—for most businesses and industries, serving as critical communication tools for many organizations. 1. Website (SEO) Website Among the many Marcom channels, a website is arguably a must-have. Without a corporate website, it can be challenging for a business to convince others of its professionalism, credibility, and trustworthiness. A website serves as your primary digital business card or essentially your menu. Having a website is also an excellent platform for publishing long-form content, such as blog posts, articles, company news, and more. Unless you’re selling nasi lemak at the roadside or bubble milk tea at a pasar malam, you can probably skip the website; a Google Business Profile or social media profile should suffice. Search Engine Optimization, SEO When you have a business or corporate website, it’s essential to implement SEO (Search Engine Optimization). SEO involves optimizing your website to improve its visibility on search engines like Google, making it easier for users to find you online. Without SEO, it becomes difficult for Internet users to discover your website—like selling nasi lemak from your condo instead of a busy marketplace, where only those who already know you might buy from you. Identify your Search Engine(s) You also need to identify your ‘playground’—the search engine you’ll focus on. While Google is often synonymous with search engines due to its prominence and market share, other popular options include Bing, Baidu, Yahoo, and DuckDuckGo. Generally, Google is a must-have, with other search engines serving as complementary platforms. However, if your marketing strategy is region-specific, such as targeting China, then Baidu SEO becomes essential. Google Bing Baidu Others Google is the dominant search engine globally, commanding the largest market share and serving as the go-to platform for online searches. Its vast reach and sophisticated algorithms make it the cornerstone of most SEO strategies. Bing, owned by Microsoft, is a popular alternative to Google, offering unique features like integrated search with Microsoft Office tools and enhanced image and video search capabilities. It holds a significant user base in certain regions and demographics. Baidu is the leading search engine in China, catering specifically to Chinese users and websites. It is a critical platform for businesses targeting the Chinese market, as Google is somehow restricted in the region. Further Reading: Baidu SEO Yahoo: Once a leading search engine, Yahoo remains notable in specific markets and is powered by Bing’s search technology. Yandex: The primary search engine in Russia, offering tools and services tailored to Russian-language users and websites. DuckDuckGo: A privacy-focused search engine that doesn’t track user data, appealing to those seeking anonymous browsing. These platforms complement Google and can be essential depending on the target audience or geographical focus. Further Reading: Top 10 Search Engines by Market Share Worldwide Search Engine Marketing, SEM Search Engine Marketing (SEM) involves promoting your website by increasing its visibility on search engine results pages (SERPs) through paid advertising. It allows businesses to target specific keywords and demographics, driving traffic to their websites quickly and effectively. For example, using Google Ads, a business selling fitness equipment can bid on keywords like “buy treadmill online” or “home gym equipment.” When users search for these terms, the business’s ad appears prominently, increasing the chances of attracting potential customers. 2. Social Media 1. Facebook 2. Instagram 3. X (Twitter) 4. LinkedIn 5. XHS 6. Others Facebook remains one of the most popular social media platforms globally, offering diverse features like posts, groups, and targeted ads. Suitable For: Businesses of all sizes, including retail, e-commerce, and community-driven brands. Geographical Region: Especially effective in Southeast Asia, the Americas, and Europe. Instagram focuses on visually appealing content, with features like stories, reels, and shopping integration. Suitable For: Industries like fashion, food, travel, lifestyle, and e-commerce that rely on aesthetics and visual storytelling. Geographical Region: Popular globally, especially among younger demographics in urban areas. X (formerly Twitter) is ideal for real-time updates, customer engagement, and thought leadership. Suitable For: Tech companies, media outlets, customer support, and personal brands. Geographical Region: Strong presence in the US, Japan, and India. LinkedIn is a professional networking platform, ideal for B2B communication and talent recruitment. Suitable For: Corporate businesses, recruitment firms, educational institutions, and industries seeking professional engagement. Geographical Region: Widely used in the US, Europe, and increasingly in Asia-Pacific regions. XiaoHongShu 小红书 is a Chinese social platform focused on lifestyle and product reviews, blending social networking with e-commerce. Suitable For: Fashion, beauty, travel, and consumer goods brands looking to target Chinese-speaking audiences. Geographical Region: Predominantly used in China, with
Quora Marketing 2025 Guide
If you want to establish your professional brand as a trusted authority in your field, answering people’s questions is an excellent approach. Even if you’re not the ultimate expert on a specific subject, you likely have valuable insights that others don’t. Quora offers a platform for sharing your knowledge. This lets you assist others across a wide range of topics. Discover how to maximize your presence on Quora, from crafting an outstanding profile to providing impactful answers. What is Quora? Quora is a question-and-answer community platform where users can ask, answer, and explore questions on various topics. It connects people seeking knowledge with those who have expertise or insights to share. With contributions from industry professionals, enthusiasts, and everyday individuals, Quora serves as a hub for learning, discussion, and community engagement. Its interactive format allows users to upvote helpful answers and build credibility by sharing their expertise. Why use Quora for marketing Quora is offering businesses the opportunity to build their corporate brand and establish credibility. By engaging with Quora users through thoughtful and helpful answers, you can showcase your expertise on almost any topic, positioning your brand as a trusted authority in your niche. This approach not only increases brand visibility but also fosters trust and recognition among potential customers. Additionally, Quora allows you to drive leads and traffic to your website by providing direct, insightful answers to questions related to your business, products, or services. With strategic links and value-packed responses, you can guide interested users to explore your offerings further, making Quora a platform for generating qualified leads and boosting your online presence. Things you can do on Quora Create new topics that people can add questions to Take questions about a specific topic Publish content in a blog format Use Quora Ads to promote your content Follow specific topics so you can keep an eye on the discussions important for your brand How to – Quora Marketing Step 1: Set Up your Quora Profile Start by setting up a strong profile that represents you or your brand. Sign up using your email or connect via Facebook, then customize your profile by adding a compelling headline, updating your name, and including relevant credentials. Also, upload a professional profile picture, select key topics you want to engage with, and write a concise description about yourself or your business. Include links to your website or main social media accounts to drive traffic and connect with your audience effectively. Step 2: Find & Follow Topics Related to your Industry Once your profile is set up, start exploring and following topics relevant to your industry. Use the search bar at the top to type in keywords, and Quora will suggest related topics. Select a topic to view related topics in the sidebar, Quora Spaces, and the latest questions asked. Simply click the “Follow Topic” button to stay updated on the latest discussions, which will appear in your home feed. Step 3: Describe your Topic Experience on Your Profile Enhance your Quora profile by describing your expertise in the topics you follow. Go to your profile, click the edit icon next to Credentials and Highlights, and select “Add Credential.” From there, choose “Topic” and detail your experience with each topic. You can also choose specific credentials to display when answering related questions. Step 4: Follow topics specifically about your business/ brand: Leverage Quora to monitor discussions about your business by following brand-specific topics. Use the search feature to find questions or topics related to your products or services and follow them to stay updated. Engaging in these conversations allows you to provide valuable answers, highlight your unique offerings, and potentially uncover sales opportunities by addressing comparisons or inquiries effectively. Pro Tips: Follow topics relevant to your industry and actively engage by posting thought-provoking questions and offering valuable answers. When suitable, include links to your website for additional information, but avoid spamming. Step 5: Submit Questions & Answers Adding QuestionsPosting questions on Quora helps you learn more about your target audience. Navigate to a relevant topic and click the “Add Question” button. Once responses come in, show appreciation by upvoting helpful answers. If you’re not getting responses, you can directly request specific members to answer your question. Adding AnswersShowcase your expertise by answering questions under the “Answer” tab of a topic. Choose from recent questions, add value with well-thought-out responses, and avoid spammy content. You can tag others, include images, and add supporting links with footnotes to promote relevant content or services. Focus on being helpful and building credibility. Step 6: Use Quora Spaces What are Quora Spaces? Quora Spaces are interest-based communities where members can share content, engage in discussions, and answer questions on specific topics. Once you join a Space, you’ll receive updates on new posts and activity in your Spaces feed, making it easy to stay connected and contribute to the conversation. How Quora Spaces WorkUnlike Facebook Groups, Quora Spaces often have stricter rules. Space owners can limit content contributions to select members or require admin approval for posts. Some Spaces also require you to follow them before participating. These guidelines ensure quality and relevance within the community. Quora Spaces and FB Groups are similar. Both are communities created around specific topics. However, not everyone can contribute to Quora Spaces. Get content Ideas from Quora’s queries: Quora’s vast user base generates thousands of questions daily, offering unique content ideas not easily found elsewhere. These queries often stem from specific, real-life problems requiring tailored solutions. For instance, when a new iPhone is released, users quickly seek answers about its features and functionality. Subject matter experts who respond promptly not only share their expertise but also attract significant traffic from search engines by addressing these timely questions. Tips for Giving Quality Answers to Quora Queries To create high-quality Quora answers, provide detailed, engaging content with eye-catching images to capture attention. Use bullet points for clarity, italics or bold for emphasis, and naturally include keywords. (Bite-size content) Adding quotes can boost credibility, and longer reader
Common Tools & Functions in Photoshop for Amazing Edits
What is content aware in Photoshop? Content-Aware in Photoshop is a feature that intelligently fills, removes, or extends parts of an image by analyzing the surrounding content. It is often used to seamlessly remove unwanted objects, fill gaps, or repair damaged areas in photos. This tool ensures natural-looking results, saving time compared to manual editing. Content-Aware and Related Tools in Photoshop Edit > Fill > Content-Aware This feature automatically fills a selected area by analyzing its surroundings and blending it seamlessly. It is commonly used to remove unwanted objects or fill empty spaces in an image with natural-looking textures. Edit > Content-Aware Fill This option offers a more advanced tool for Content-Aware adjustments. It opens a workspace where you can refine the fill area, define sampling regions, and preview the changes, ensuring precise edits for complex images. Rectangular Marquee Tool This selection tool allows you to create rectangular or square-shaped selections. It’s useful for isolating areas you want to edit, fill, or apply Content-Aware Fill to. Crop Tool (C) The Crop Tool is used to resize, trim, or straighten your image. It allows you to focus on specific areas by removing unwanted sections and can even include Content-Aware options to fill the cropped areas creatively. Lasso Tool (L) The Lasso Tool is a freehand selection tool that allows you to draw around and select any part of an image with precision. It’s ideal for irregularly shaped areas where you can manually outline the selection by dragging your cursor. Polygonal Lasso Tool The Polygonal Lasso Tool is a variation of the Lasso Tool designed for creating straight-edged selections. Instead of freehand drawing, you click to set points, which are connected by straight lines, making it perfect for selecting geometric shapes or objects with defined edges. Both tools are located under the same menu in the toolbar and can be switched depending on the type of selection you need. Layer Mask A Layer Mask allows you to hide or reveal specific parts of a layer without permanently erasing them. It is often combined with Content-Aware Fill to refine edits and blend them naturally into the image. Brush Tool The Brush Tool is versatile for painting, retouching, or masking. It works well with Layer Masks, allowing precise control over what parts of the image are affected by Content-Aware edits or other changes. Brush Tool + Alt + Click: Use the Brush Tool and hold Alt + Click to sample and select the color you want directly from your design. Ctrl + E This shortcut merges the selected layer with the layer directly below it. Merging layers is useful after completing edits like Content-Aware adjustments, helping consolidate changes into a single layer for easier management. This feature automatically fills a selected area by analyzing its surroundings and blending it seamlessly. It is commonly used to remove unwanted objects or fill empty spaces in an image with natural-looking textures. This option offers a more advanced tool for Content-Aware adjustments. It opens a workspace where you can refine the fill area, define sampling regions, and preview the changes, ensuring precise edits for complex images. This selection tool allows you to create rectangular or square-shaped selections. It’s useful for isolating areas you want to edit, fill, or apply Content-Aware Fill to. The Crop Tool is used to resize, trim, or straighten your image. It allows you to focus on specific areas by removing unwanted sections and can even include Content-Aware options to fill the cropped areas creatively. The Lasso Tool is a freehand selection tool that allows you to draw around and select any part of an image with precision. It’s ideal for irregularly shaped areas where you can manually outline the selection by dragging your cursor. The Polygonal Lasso Tool is a variation of the Lasso Tool designed for creating straight-edged selections. Instead of freehand drawing, you click to set points, which are connected by straight lines, making it perfect for selecting geometric shapes or objects with defined edges. Both tools are located under the same menu in the toolbar and can be switched depending on the type of selection you need. A Layer Mask allows you to hide or reveal specific parts of a layer without permanently erasing them. It is often combined with Content-Aware Fill to refine edits and blend them naturally into the image. The Brush Tool is versatile for painting, retouching, or masking. It works well with Layer Masks, allowing precise control over what parts of the image are affected by Content-Aware edits or other changes. Brush Tool + Alt + Click: Use the Brush Tool and hold Alt + Click to sample and select the color you want directly from your design. This shortcut merges the selected layer with the layer directly below it. Merging layers is useful after completing edits like Content-Aware adjustments, helping consolidate changes into a single layer for easier management. What is Clone Stamp tool in Photoshop? The Clone Stamp Tool in Photoshop is a versatile tool used to duplicate parts of an image. It works by sampling pixels from one area and applying them to another, making it ideal for retouching photos, removing unwanted elements, or fixing imperfections. To use it, select the tool, hold Alt (Windows) or Option (Mac) to define the source area, and then paint over the target area. The Clone Stamp Tool ensures precise edits by maintaining the texture, color, and lighting of the sampled pixels, making it a favorite for detailed photo editing and restoration work. Difference between Content Aware & Clone Stamp The Content-Aware Fill intelligently analyzes the surrounding area to automatically fill in a selection, making it ideal for removing objects while blending seamlessly with the background. In contrast, the Clone Stamp Tool requires manual selection of a source point to copy and paste exact pixel data, giving you more control for precise edits but requiring more effort for realistic blending. Face Edit with PS Spot Healing Brush Tool The Spot Healing Brush Tool is a quick and
Get Started with Adobe Photoshop Fundamentals
What can Photoshop do: Advertising Design: Create visuals for advertisements. Poster Design: Design eye-catching posters. Packaging Design: Craft product packaging. Social Media Ads: Design visuals for social media campaigns. Product Retouching: Enhance product images to appear more polished and high-quality. Background Removal and Replacement: Cut out objects and replace backgrounds. Portrait Retouching: Skin smoothing, body slimming, whitening, and reshaping. Image Compositing: Combine images with techniques like lighting effects, masking, and shadow adjustments. Color Grading: Adjust and enhance image tones and colors. Adobe Creative Cloud Adobe Creative Cloud is a subscription-based service that provides access to a wide range of Adobe’s creative tools and apps for design, photography, video editing, web development, and more. It includes popular software like Photoshop, Illustrator, Premiere Pro, and After Effects. Creative Cloud also offers cloud storage, collaboration tools, and regular updates to ensure users always have the latest features. It’s a comprehensive solution for creative professionals and hobbyists alike. There is a free 7-day trial available for most of Adobe’s creative tools. Basic PC requirements for Photoshop 2020 To run Adobe Photoshop 2020 smoothly on your PC, it’s essential to meet certain system requirements. The software requires Windows 10 or newer as the operating system. Your processor should be at least an Intel i5 or equivalent with a speed of 3.2 GHz or higher to ensure efficient performance. While the minimum RAM requirement is 8GB, it’s recommended to have 16GB for optimal multitasking and a seamless editing experience. Ensuring your system meets these specifications will allow you to fully leverage Photoshop’s capabilities without lags or interruptions. Photoshop’s performance settings Photoshop’s performance settings allow you to optimize how the software utilizes system resources for smoother operation. Adjusting these settings helps optimize Photoshop’s performance based on your hardware and project requirements. Edit > Performance > Let Photoshop Use: This setting controls the amount of RAM Photoshop is allowed to use. Allocating more RAM can improve performance, especially for handling large files or complex edits. However, leaving enough RAM for other applications is important to maintain overall system stability. History States: This determines the number of steps Photoshop remembers in its history panel for undoing changes. Increasing the number of history states allows you to go back more steps but can use additional memory. Performance > Scratch Disks: Scratch disks are temporary storage drives Photoshop uses when your system runs out of RAM. You can select which drives Photoshop should use as scratch disks. For better performance, it’s ideal to use a fast SSD with sufficient free space as your scratch disk. What is SSD An SSD (Solid-State Drive) is a high-speed storage device that uses flash memory to store data. Unlike traditional hard drives (HDDs) with spinning disks, SSDs have no moving parts, making them faster, more reliable, and energy-efficient. They are ideal for quick data access, shorter boot times, and enhanced system performance. This setting controls the amount of RAM Photoshop is allowed to use. Allocating more RAM can improve performance, especially for handling large files or complex edits. However, leaving enough RAM for other applications is important to maintain overall system stability. This determines the number of steps Photoshop remembers in its history panel for undoing changes. Increasing the number of history states allows you to go back more steps but can use additional memory. Scratch disks are temporary storage drives Photoshop uses when your system runs out of RAM. You can select which drives Photoshop should use as scratch disks. For better performance, it’s ideal to use a fast SSD with sufficient free space as your scratch disk. What is SSD An SSD (Solid-State Drive) is a high-speed storage device that uses flash memory to store data. Unlike traditional hard drives (HDDs) with spinning disks, SSDs have no moving parts, making them faster, more reliable, and energy-efficient. They are ideal for quick data access, shorter boot times, and enhanced system performance. What is RGB RGB stands for Red, Green, and Blue. It is an additive color model used for digital screens like monitors, TVs, and smartphones. Colors are created by combining these three light colors in varying intensities. Key Features of RGB: Used for digital displays. Works with light to create colors. Supports a wider range of vibrant and bright colors. File formats: JPEG, PNG, GIF, etc. What is CMYK? CMYK stands for Cyan, Magenta, Yellow, and Key (Black). It is a subtractive color model used for printing. Colors are created by subtracting light using ink or pigment on paper. Key Features of CMYK: Used for printed materials like brochures, posters, and packaging. Works with ink to produce colors. The color range is narrower and less vibrant compared to RGB. File formats: PDF, EPS, AI, etc. Difference between RGB & CMYK RGB is used for digital & web medias, working on an additive color model with primary colors red, green, and blue, offering a wider and more vibrant color range. CMYK is designed for print media, using a subtractive color model with cyan, magenta, yellow, and black, but provides a narrower and less vibrant color range. Use RGB when designing for digital platforms. Use CMYK when preparing designs for print to ensure accurate color reproduction. Difference Between Hex Code and RGB Code Hex Code: Represents colors using a 6-digit hexadecimal format (#RRGGBB), where each pair of digits defines the intensity of red, green, and blue. Commonly used in web design and HTML/CSS. RGB Code: Defines colors using three numerical values (Red, Green, Blue), each ranging from 0 to 255. Used in digital imaging and software like Photoshop for precise color adjustments. Key Difference: Hex is a shorthand for web colors, while RGB provides more granular control for digital design. Both describe the same color but in different formats. Photoshop common keyboard shortcuts: Ctrl + A: Select All Ctrl + D: Deselect Shift + Ctrl + D: Reselect Ctrl + X: Cut Ctrl + C: Copy Ctrl + V: Paste Shift + Ctrl + I: Inverse Selection Z: Zoom In Alt Z: Zoom Out
What I Learned in a 2-Day TikTok Masterclass
I stumbled upon a free 2-day TikTok USA Masterclass through an Instagram ad (guess the algorithm already knows I can’t resist FREE stuff, haha😅). Since I had some time on the weekend and was feeling a bit bored, I decided to sign up. About the Coach Here’s a brief introduction about the coach and his team: Coach Andy from Singapore leads the Ecomm Success team. Before venturing into the e-commerce business on Amazon, he worked as an insurance agent and achieved MDRT status multiple times, which reflects his strong sales and storytelling abilities—skills that are common among top salespeople. Coach Andy is an energetic 高能量 individual, and his high energy sets the tone in the class. It’s worth noting that maintaining and protecting your 精气神 (Inner energy) can be an important factor for success. PS: I notice many successful individuals and high achievers share this energetic trait. One thing to note: Coach Andy has a strict no-talking rule while teaching in class. Click the link to visit his Facebook profile. Disclaimer: I’m not affiliated with his business, so this brief intro is based solely on what I learned during his 2-day class. Let’s dive into the practical knowledge I’ve learned. 👇👇 About TikTok TikTok is the leading destination for short-form mobile videos TikTok, a video-sharing social networking service, enables users to create short videos (usually 15 seconds long) across various genres, including dancing and comedy. They are the world’s sixth-largest social media network, available in over 150 countries, and with over 1 billion users. Utilizing TikTok for marketing purposes opens the door to engaging with a vibrant and youthful demographic that has a strong appreciation for high-quality content. Future of TikTok Trump’s proposed ban never actually led to US users permanently losing access to TikTok, but unless ByteDance divests from TikTok by 15 January 2025, Biden’s ban will go into effect. The president also has the option to grant a one-time extension of up to 90 days if he determines that ByteDance has a legitimate sales negotiation in progress to sell its TikTok stake. 5 Steps eCommerce Strategy Step 1: Define Your Social Media Goal Step 2: Understand the TikTok Features and their uses Step 3: Identify your audience and how they are using TikTok Step 4: Create tailored content across platforms Step 5: Measure and adjust your social media strategy Step 1: Define Your Social Media Goal Step 1: Define Your Social Media Goal What do you want to achieve using TikTok for your brand or product? Does your Company seek to expand its customer base? or brand recognition? Motivate people to show up for an event? Improve Company’s interaction? Brand Engagement with customers? Create a concrete, attainable, qualifiable social media objective based on your responses and end goal. e.g. Specific (Eg Brand Awareness) Measurable (Eg 50k Viewers) Attainable (Eg Edutainment) Relevant (Eg Short Video) Time Bound (Eg 2 Months) Step 2: Features of TikTok 3 main features of TikTok: TikTok SHOP TikTok LIVE TikTok ADS First, let’s see the difference between the TikTok APP and TikTok SHOP TikTok App is the app that everyone downloads and uses to watch videos and is free to register. Meanwhile, TikTok Shop needs to apply for approval. In the User Interface, you will see a “shopping bag” icon; that indicate a TikTok Shop. TikTok Live revolutionized e-commerce selling, especially during the pandemic. Not only helps to increase customers’ interest in your brand or product, but also sales. TikTok Ads is a robust yet straightforward platform for business brands or products to advertise to millions of TikTok users. You can target your audience, get Ads insight and Ad Management tool. It is a good way to increase exposure. Step 3: Identify your Audience Bargain Hunters Window Shoppers Impulse Buyers Needs Based Buyers Loyal Customers Bargain Hunters focused on savings, they browse multiple platforms to find the best price. 67% of customers shop this way. Usually, there’s no brand loyalty, and may not become regular customers. How to turn Bargain Hunters into customers Offer a Limited-Time Value BundleInstead of just discounts, create an exclusive bundle with added value—like a bonus product or free service—at a slightly higher price than the bargain item. Promote it with a time-sensitive call-to-action, e.g., “Only available this weekend!” This way, bargain hunters feel they’re getting more for their money, and you encourage them to purchase higher-value offerings. Window Shoppers wander the shop a lot but spend little money. Very easy to lose this customer type. This type of customer make up most of your clientele and contribute to the least to your bottom line How to turn Window Shoppers into customers Facilitate quick and easy checkout. They value convenience above all. Do not have many complicated steps for them (Eg. Filling up forms, sharing your post on social channels). You need to find the reason why they will choose to do business with you rather than your competitors. Impulse Buyers buy at the spur of the moment. They feel they must have the latest thing, and always search for something new. They like to follow their favorite brand and open to suggestions and upsells and stay abreast of the latest developments. But only will buy when the time is right for them. How to turn Impulse Buyers into customers Encourage them to follow your Channel and remind them of your business regularly. Provide clear instructions on where to click to purchase Inviting customers to stay connected through social media Make the deal sweeter by offering a limited-time extra discount. Need-Based Buyers base their purchases on a need. They looking for specific items, unlike Impulse Buyers who are not looking for anything in particular. They do extensive research before purchasing because they fear that they make a wrong choice due to not knowing the facts correctly. How to turn Needs based buyers into customers Create an emotional connection with them as they are nervous about making the wrong decision. Promote your brand or company as the go-to place by adding value. They are
2024-2043 Feng Shui Masters’ Predictions: Jiu Yun, Fire Element, Li Trigram
What is Feng Shui Feng Shui (风水), literally “Wind & Water,” is an ancient Chinese practice that studies the relationship between people and their environment to create harmony and balance. It focuses on the flow of Qi (energy) and how natural elements, directions, and spatial arrangements influence health, wealth, and well-being. Feng Shui refers to the larger environment, the external surroundings, the state of energy, and the overall impact during energy transitions. What is the 8 Trigrams (八卦) The 8 Trigrams (八卦) are fundamental symbols in Chinese metaphysics, originating from the I Ching. Each trigram consists of three lines, which can be either broken (yin) or solid (yang), representing the duality of nature. Understanding 九运 (Jiu Yun) – The 9th Period The 9th Period, or 九运 (Jiu Yun), spans from 2024 to 2043 and represents a pivotal era in Feng Shui and Chinese metaphysics. Each “运” (cycle) lasts for 20 years, forming a total of nine major cycles. The 9th Period is governed by the Li Trigram (离卦), which corresponds to the Fire element in the Five Elements theory. In simple terms, 九运 = 离卦 = 属火. The associated direction for this period is the South 南方位, making it a time heavily influenced by the characteristics of Fire energy. About Fire Element Fire, as symbolized by the Li Trigram, is outwardly bright and attention-grabbing, yet inherently intangible and elusive. It radiates light and heat, representing visibility and prominence, but it cannot be held or grasped. This aligns with societal shifts during the 9th Period, where people increasingly value appearance, often equating beauty or charisma. On a larger scale, industries, politics, and economies will feel the impact of Fire’s energy—highlighting innovation, fame, and transformations driven by light, heat, and allure, but also warning of superficiality and volatility. What is the 5 Elements 五行 The Five Elements (五行, Wǔ Xíng) are a foundational concept in Chinese metaphysics, representing the cyclical forces that shape the universe. These elements are Wood (木), Fire (火), Earth (土), Metal (金), and Water (水), each symbolizing different aspects of nature, energy, and life processes. They interact in two primary ways: the generative cycle 相生(e.g., Wood fuels Fire, Fire creates Earth) and the destructive cycle 相克 (e.g., Fire melts Metal, Metal cuts Wood). The Five Elements are used in Feng Shui, Chinese medicine, and other metaphysical practices to analyze balance and harmonize environments for health, success, and prosperity. Please don’t get confused about these Five Elements with Naruto’s 5 Elemental Chakra Releases, like the Fire Style 火遁, Water Style 水遁, or Earth Style Jutsu and there is no Wind and Lightning in 五行 (I hope you can understand my lame joke😭). Sasuke’s iconic Fire Style Not to mention Hyuga Neji‘s 8 Trigrams 64 Palms—probably Masashi Kishimoto is a Feng Shui enthusiast. 🤔 2024-2043 Feng Shui Masters’ Predictions After briefly explaining what Feng Shui, the 8 Trigrams, the 9th Period (九运), and the Five Elements (Wu Xing) are, we now finally dive into the main topic of this article: the predictions for Feng Shui from 2024 to 2043 by various Feng Shui masters across Asia. ⚠️Disclaimer: The predictions below are based on a compilation of insights from Feng Shui masters in Hong Kong, China, and Malaysia. Which Industries/Businesses Will Thrive in the 9th Period? The 9th Period (2024-2043) is predicted to bring significant growth to the following industries, shaped by the influence of the Li Trigram (Fire element): 1. Beauty and Aesthetics Industries Businesses related to beauty, medical aesthetics, cosmetic surgery, posture correction (e.g., chiropractic care), spas, and interior design or decoration are expected to flourish. The emphasis on aesthetics will grow as people place more value on beauty and visual appeal. 2. High-Tech Industries Industries associated with cutting-edge technologies like AI, the Internet, aerospace technology, electric vehicles, AR/VR, blockchain, and cryptocurrencies will see rapid development. Fire symbolizes speed and intangibility, making these fast-evolving and futuristic sectors especially prominent. 3. Mind-Body-Spirit Wellness Industries Sectors focused on healing and wellness—such as metaphysics, yoga, meditation, psychological therapy, and even pet-related businesses—are set to expand, reflecting the rising importance of mental and emotional well-being. 4. Other Fire-Related Industries Businesses linked to the Fire element, including F&B, renewable energy, and spotlight-driven industries like streaming platforms, influencers, personal branding, and social media, are likely to prosper too. Additionally, the Li Trigram 离 represents distance, suggesting an evolution in communication methods, such as the growth of remote working and other long-distance operational models. Industries Related to the other Elements Earth Element Industries 土 2004–2023 八运 8th Period Key industries: Real estate, livestock, construction, mining, and related fields. Trends: During the 8th Period, Earth-related businesses thrived. However, as the Earth cycle ends, signs of decline are evident. Examples include the crises faced by major real estate developers like Evergrande and Country Garden, as well as large-scale stalled projects like Malaysia’s Forest City, symbolizing the retreat of Earth’s influence. Metal Element Industries 金 1984–2003 Key industries: Finance, securities investment, insurance, metals, automotive, transportation, and mechanical engineering. Trends: Metal-driven sectors peaked during this period. However, in the current Fire cycle (2024–2043), Fire overcomes Metal, posing challenges for industries still relying heavily on Metal energy. Wood Element Industries 木 Key industries: Agriculture, literature, arts, timber, book publishing, furniture, and fashion. Trends: Wood generates Fire, meaning Wood-related industries will indirectly benefit during the 9th Period (2024–2043). Water Element Industries 水 Key industries: Transportation, logistics, tourism, trade, maritime, and fisheries. Trends: Water-related industries remain stable and essential. 2004–2023 八运 8th Period Key industries: Real estate, livestock, construction, mining, and related fields. Trends: During the 8th Period, Earth-related businesses thrived. However, as the Earth cycle ends, signs of decline are evident. Examples include the crises faced by major real estate developers like Evergrande and Country Garden, as well as large-scale stalled projects like Malaysia’s Forest City, symbolizing the retreat of Earth’s influence. 1984–2003 Key industries: Finance, securities investment, insurance, metals, automotive, transportation, and mechanical engineering. Trends: Metal-driven sectors peaked during this period. However, in the current Fire cycle (2024–2043), Fire overcomes Metal, posing
Top Gym Beats: My Workout Motivation Song
Songs for workout/ gym session Gym sessions can feel dull and challenging without the right beats to keep you pumped. In this article, I’ve put together some of my favorite workout tracks—songs that keep me energized and motivated, making every rep and every mile more exciting. I hope you’ll enjoy them as well during your workouts. Songs drawn from Japanese Anime Captain Tsubasa J – Fighting! My first song is Captain Tsubasa J – Fighting! Running on the treadmill while listening to this track makes me feel like Trent Alexander-Arnold or Mo Salah sprinting down the right flank—either taking a shot to score or delivering a stunning cross after outpacing the opponent’s defender. PS: I used to play as a left/right winger… at the ‘Kampung’ (village) level! 😂 My biggest strength? The blazing pace and lightning speed! 😂 Slam Dunk – Kimi ga Suki da to Sakebitai (BAAD) The Prince of Tennis Op – Future Dragon Ball GT – Dan Dan Kokoro Hikareteku Dan Dan Kokoro Hikareteku is one of the most iconic and nostalgic songs from the Dragon Ball series. There are two versions: one by the beautiful and talented singer Ms. Izumi Sakai 坂井 泉水 and another by Field of View. Both versions are equally legendary and timeless Listening to Dragon Ball’s opening theme while heavy lifting can make you feel like a Super Saiyan, just like Goku! Izumi Sakai 坂井 泉水, Singer and Song Writer Yu-Gi-Oh! Season 0 Op – Kawaita Sakebi When I was a kid, I always admired Yugi for his second personality—calm, smart, and mentally strong—which protected him during difficult times. (Yugi’s second personality emerges when he wears the Millennium Puzzle.) Another masterpiece from Field of View. Yu-Gi-Oh! Season 0 En – Ashita Moshi Kimi Ga Kowaretemo My Neighbor Totoro – Tonari no Totoro Digimon – Butterfly Digimon – Brave Heart Ninja Boy – Yuuki 100% Yakitate Japan Op – Houki Gumo My first song is Captain Tsubasa J – Fighting! Running on the treadmill while listening to this track makes me feel like Trent Alexander-Arnold or Mo Salah sprinting down the right flank—either taking a shot to score or delivering a stunning cross after outpacing the opponent’s defender. https://www.youtube.com/watch?v=Vq3Li7-Rfd0 PS: I used to play as a left/right winger… at the ‘Kampung’ (village) level! 😂 My biggest strength? The blazing pace and lightning speed! 😂 https://www.youtube.com/watch?v=YhkQvv6BMEshttps://www.youtube.com/watch?v=n0coEGf-suc Dan Dan Kokoro Hikareteku is one of the most iconic and nostalgic songs from the Dragon Ball series. There are two versions: one by the beautiful and talented singer Ms. Izumi Sakai 坂井 泉水 and another by Field of View. Both versions are equally legendary and timeless https://www.youtube.com/watch?v=uC8sc0cQa9M Listening to Dragon Ball’s opening theme while heavy lifting can make you feel like a Super Saiyan, just like Goku! Izumi Sakai 坂井 泉水, Singer and Song Writer When I was a kid, I always admired Yugi for his second personality—calm, smart, and mentally strong—which protected him during difficult times. (Yugi’s second personality emerges when he wears the Millennium Puzzle.) https://www.youtube.com/watch?v=zh_beGMkfqU Another masterpiece from Field of View. https://www.youtube.com/watch?v=TLRNlvMK0FAhttps://www.youtube.com/watch?v=TrL9d4GrIGAhttps://www.youtube.com/watch?v=6sGsBgm1EMghttps://www.youtube.com/watch?v=bjO_MIVLQcEhttps://www.youtube.com/watch?v=MWp3gxDRK2ohttps://www.youtube.com/watch?v=3X6JyhS81bM Some Random English Songs I played for Workout Disney Mulan – I’ll Make a Man Out of You Viva La Vida – Coldplay The Scientist – Coldplay Hymn for Weekend – Coldplay Yellow – Coldplay In My Place – Coldplay Something Just Like This – Coldplay, The Chainsmokers A Sky Full of Star – Coldplay Counting Stars – OneRepublic Evanescence – Bring Me To Life 7 Years – Lukas Graham Unstoppable – Sia Songs drawn from Naruto 火影忍者 Naruto and Naruto Shippuden hold a special place in my heart, which is why they have their own spot here. Naruto En 1 – Akeboshi – Wind Naruto Op 2 – Haruka Kanata (Asian Kung Fu Generation) Naruto Op 3 – Kanashimi Wo Yasashisa Ni Naruto Op 4 – FLOW – GO!!! Naruto En 4 – Raiko Naruto Shippuden Op 1 – Hero’s Come Back! Naruto Shippuden Op 3 – Blue Bird Naruto Shippuden Op 5 – Hotaru no Hikari Naruto Shippuden Op 7 – Toumei Datta Sekai Naruto Shippuden Op 13 – Not Even Sudden Rain Can Defeat Me Naruto Shippuden Op 16 – Silhouette (KANA-BOON) Naruto Shippuden OST – Heaven-Shaking Event / Vigorously Naruto OST -The Raising Fighting Spirit Naruto OST – Loneliness Naruto OST – Sad and Sorrow One of the most iconic OSTs in the Naruto series 👇 Naruto OST – Heavy Violence https://www.youtube.com/watch?v=0EWnq_UbtT4https://www.youtube.com/watch?v=RiQrbSuLrsUhttps://www.youtube.com/watch?v=y2juBsz78gwhttps://www.youtube.com/watch?v=kV5UZvsvjcMhttps://www.youtube.com/watch?v=ZM3haA8GjbAhttps://www.youtube.com/watch?v=EBNl8bwdVcAhttps://www.youtube.com/watch?v=0qP9jkdRsYUhttps://www.youtube.com/watch?v=TceXpTTdTHwhttps://www.youtube.com/watch?v=CcHvq18bBcQhttps://www.youtube.com/watch?v=BylkQHFemTwhttps://www.youtube.com/watch?v=dlFA0Zq1k2Ahttps://www.youtube.com/watch?v=G-wibgyCCewhttps://www.youtube.com/watch?v=mjjkHg5FOhkhttps://www.youtube.com/watch?v=t_-R7QA00_k&list=PLF7A13C44809B5893&index=6 One of the most iconic OSTs in the Naruto series 👇 https://www.youtube.com/watch?v=wEWF2xh5E8shttps://www.youtube.com/watch?v=-qtqXYrit54&list=PLF7A13C44809B5893&index=10 I’m afraid it might be too much. 😅😓 The reason Naruto has the most songs here is simply that it’s the only anime I’ve watched completely, from episode 1 to the very end. If you’re asking why there aren’t any Chinese songs? If you’re wondering why there aren’t any Chinese songs, even though Chan Kang is a native Mandarin speaker. I used to be obsessed with Chinese songs, especially those from Taiwan and Hong Kong, by singers like Jay Chou, JJ Lin, Wang Leehom, Eric Chou, Eason Chan, and many more. The reason might be a conspiracy with no scientific studies or proven data, so don’t take it too seriously 😉 However, as I grew up, I felt that most (though not all) Chinese songs revolve around themes of romance 情 and love 爱 as if there’s nothing else important other than that. Are these capitalists trying to promote a ‘恋爱脑‘ mind or something? Hence, I made a bold Inference: Romantic obsession fuels Consumerism. Once the consumer market is dominated by a ‘恋爱脑’ (romantic obsession) mindset, irrationality leads to impulsive spending. 恋爱脑 催生 更多消费主义, 消费市场患上恋爱脑后，容易不理智就会乱消费，资本获利！ Also a Hypothesis: The more capitalists and businesses promote Chinese romance singers, the more consumerism grows in the market. And a Conclusion (Without Scientific Study or Research)🤣 Listen to fewer Chinese love songs to avoid falling into a love-obsessed mindset. Stay stoic, focus on personal growth and earning money, and don’t easily fall into the consumerist traps designed by capitalists. 少听中文情歌，杜绝恋爱脑，不上头，不沉船，努力搞钱，不轻易掉入资本设计的消费主义陷阱 Terminology What is ‘恋爱脑’ Love-obsessed mind “恋爱脑” is
WordPress Basics: A Beginner’s Quick Guide
Welcome to my guide on WordPress Basics for Beginners! If you’re new to WordPress and looking to understand the essentials of building and managing a WordPress website, you’re in the right place. *This article is tailored for beginners, offering simple steps to get started, without the need for advanced technical knowledge. WordPress Basics for Beginners First and foremost, it’s important to understand that WordPress.com and WordPress.org are two different platforms. WordPress.com is a hosted service that handles most technical aspects, making it a good choice for those who prefer simplicity and convenience. On the other hand, WordPress.org is self-hosted, giving you full control and customization over your website, but it requires you to manage your hosting and domain. These two options allow users to choose a platform that best fits their needs, whether it’s ease of use or complete flexibility. Understand the Basic Terminology Domain 域名 A domain is your website’s name on the Internet (e.g., http://www.yoursite.com) that people type into their browsers to visit your site. To register one, it usually cost around RM30 – RM150 per year. You can easily register your domain at platforms like GoDaddy, Namecheap, Domain.com, and others. Hosting Hosting (存放空间) is the service that stores your website’s files, photos, images, videos, and content and makes them accessible online. It’s like renting space on the Internet for your site to live. A typical hosting plan costs around RM200–RM500++ and varies based on your needs and requirements. Notable hosting service providers include Hostinger, HostGator, Bluehost, DreamHost, and others. Server A server is the physical computer or virtual system that powers your website, delivering its content to visitors whenever they access it. It’s the engine that keeps your site running. A domain is your website’s name on the Internet (e.g., http://www.yoursite.com) that people type into their browsers to visit your site. To register one, it usually cost around RM30 – RM150 per year. You can easily register your domain at platforms like GoDaddy, Namecheap, Domain.com, and others. Hosting (存放空间) is the service that stores your website’s files, photos, images, videos, and content and makes them accessible online. It’s like renting space on the Internet for your site to live. A typical hosting plan costs around RM200–RM500++ and varies based on your needs and requirements. Notable hosting service providers include Hostinger, HostGator, Bluehost, DreamHost, and others. A server is the physical computer or virtual system that powers your website, delivering its content to visitors whenever they access it. It’s the engine that keeps your site running. Note: With WordPress.org, you need to set up your own domain and hosting, whereas with WordPress.com, you don’t need to, as it uses WordPress’s own hosting by default. Setting up WordPress.org: An overview Buy a hosting plan Choose a hosting plan based on your website’s needs. The cost depends on features like storage size—note that e-commerce websites usually require larger storage for images and customer databases. Choose your Domain Name Generally, you’ll have three options: Register a new domain. Transfer your domain from another registrar. Use an existing domain and update the nameservers. Choose a Top-Level Domain (TLD) such as .com, .net, or .org, or opt for a country-specific domain (ccTLD) like .com.my in Malaysia. Note that .com.my domains require company registration with SSM (Suruhanjaya Syarikat Malaysia), the Companies Commission of Malaysia. Manage Hosting with Plesk What is Plesk?Plesk is a web hosting control panel that allows you to manage your hosting account efficiently. Once your hosting is activated, log in to the Plesk dashboard, click WordPress, and install WordPress with just a few clicks. Set Up SSL/TLS SSL (Secure Sockets Layer) and TLS (Transport Layer Security) are protocols that secure the connection between your website and its visitors, ensuring data privacy and encryption. To activate, go to the Plesk dashboard and click Get SSL/TLS Certificate to secure your site. Choose a hosting plan based on your website’s needs. The cost depends on features like storage size—note that e-commerce websites usually require larger storage for images and customer databases. Generally, you’ll have three options: Register a new domain. Transfer your domain from another registrar. Use an existing domain and update the nameservers. Choose a Top-Level Domain (TLD) such as .com, .net, or .org, or opt for a country-specific domain (ccTLD) like .com.my in Malaysia. Note that .com.my domains require company registration with SSM (Suruhanjaya Syarikat Malaysia), the Companies Commission of Malaysia. What is Plesk?Plesk is a web hosting control panel that allows you to manage your hosting account efficiently. Once your hosting is activated, log in to the Plesk dashboard, click WordPress, and install WordPress with just a few clicks. SSL (Secure Sockets Layer) and TLS (Transport Layer Security) are protocols that secure the connection between your website and its visitors, ensuring data privacy and encryption. To activate, go to the Plesk dashboard and click Get SSL/TLS Certificate to secure your site. 3 common types of websites Landing Page A single-page website (no menu bar). Also known as a sales page or sales funnel. Purpose: Used for sales or appointment bookings. Business/Corporate Website Can include multiple pages, typically: Home, About Us, Product/Services, and Contact Us. Purpose: To showcase the company’s brand and provide a means of contact. E-commerce Website Includes order placement features and multiple pages. Features such as a shopping cart, payment gateway, and order management system. Purpose: For online shopping or bookings. A single-page website (no menu bar). Also known as a sales page or sales funnel. Purpose: Used for sales or appointment bookings. Can include multiple pages, typically: Home, About Us, Product/Services, and Contact Us. Purpose: To showcase the company’s brand and provide a means of contact. Includes order placement features and multiple pages. Features such as a shopping cart, payment gateway, and order management system. Purpose: For online shopping or bookings. Before we dive in, let’s take a look at what you need to prepare before building your very first website. Preparation in planning stage List the following before building your first website: Note that you can refer