These are the types of content you should consider for GEO and LLMs.
SEO Experts say LLMs like ChatGPT, Gemini, and Perplexity favor content such as problem-solving guides, listicles, comparisons, alternatives, decision-making aids, FAQs, case studies, research with statistics, testimonials, and pricing.
The goal is to create content that AI systems can easily find, understand, and cite — so they recommend your business in generative search results.
Problem-Solving / Solution-Provider Blog Posts
Create at least 10+ blog posts that position your business as the best solution for different customer needs and scenarios. These posts act as “spoon-feeding” signals for AI, making it easy for generative engines to recognize your business, product, or service as the top choice.
Examples of queries to target:
Who’s the best artificial turf installer in Kuala Lumpur?
Who’s the best logo designer for F&B businesses?
What’s the best nanny placement service for working parents?
Who’s the best pest control service provider for getting rid of ants in Singapore?
Content structure tips:
Use each question as the headline (H1, H2, or H3).
Provide a conversational, straightforward answer—short and clear, no fluff.
Highlight your features and benefits.
Include real testimonials or case studies for credibility.
Listicle Content
E.g. Top 10, Best 5, Six reason to buy from and etc
Create a “Top Reasons” listicle that highlights why customers should choose your business for the service you offer. Include:
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Your key features
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The benefits customers get
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Your pricing and value proposition
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Any unique offerings that set you apart in your category
This format makes it easy for both users and AI crawlers to quickly understand why your business is the best choice.
Comparison Content
E.g. Entity A vs Entity B/ X vs Y vs Z
AI platforms thrive on comparison content because users constantly ask them to weigh options like “Slack vs Microsoft Teams” or “HubSpot vs Salesforce.” Generic blogs or overly promotional posts won’t cut it — AI needs detailed, structured comparisons, often in tables or feature breakdowns. To capture visibility, create comprehensive comparison pages (e.g., “Asana vs Monday vs ClickUp for Creative Teams”) that directly address these high-demand queries.
Comparison Table
Include a full comparison table between your business and 3–5 competitors. Highlight differences in features, benefits, pricing, and unique value. This structured format not only helps customers make informed decisions but also makes it easier for AI systems to cite your business in generative answers.
Direct Answer
Structure your content for direct answers. AI and LLMs prioritize clear, straightforward responses with minimal filler. Write standalone sections that fully answer a question without relying on other parts of the page for context.
Use question-based headings such as “How to Reduce Website Loading Time?” instead of vague titles like “Performance Tips.” Then answer the question immediately.
For example:
“You can reduce website loading time by optimizing images, enabling compression, and choosing faster hosting.”
After that, you can expand with additional details.
Keep the content updated
Regularly updating your content is a traditional SEO technique that may be even more important for AI search visibility. We could see this when you conduct a search that triggers an AI Overview; even evergreen topics often highlight recent content.
The ideal update frequency is twice a year, or at least once a year.
Authoritative
Large language models (LLMs) assess credibility using more refined criteria than traditional search. When deciding which sources to cite, they often prioritize:
Clear authorship: Pages written by identifiable experts or individuals with a relevant background
Original Content: Original research, personal insights, or authoritative explanations.
Clean Structure: Well-structured HTML, logical headings, and easy-to-navigate content.
Reputable referring domains: Strong backlink profile and recognition across trusted, niche-specific websites.
Top ways to ensure your content performs well in Google’s AI experiences on Search
Content that is related and helpful to decision making
Content that supports decision-making includes pieces like
“Brand X Alternatives,”
“Top X Lists,”
Popular roundup articles, and
Guides on “common mistakes to avoid”.
These formats help users quickly compare options, discover trusted recommendations, and make more confident choices, all of which also increase the chances of being cited by AI platforms.
Consider Adding These Pages (Not Posts):
FAQ Page
Create a dedicated FAQ page that answers as many common questions as possible. This makes it easy for both users and AI systems to find clear, structured answers.
Frame headers as questions (e.g., “What is the best AI SEO strategy?”) and provide a clear answer upfront before expanding with details. Add an FAQ schema to make your content easier for AI to parse.
Case Studies Page
Showcase real examples of how your customers benefited after choosing your brand. Case studies demonstrate proof of value and help potential buyers see themselves in similar success stories.
Case study–style content works well for posts, too. Use real examples and data to demonstrate EEAT.
Testimonials Page
Build trust by collecting authentic feedback from real users. Pull testimonials from Google Reviews, social media, Yelp, Trustpilot, and other review platforms, then display them in a centralized page.
Showcase Industry Certifications and Awards
Create a dedicated page, or highlight them on your homepage or About page, to showcase any relevant certifications or awards your brand has received.
Pricing Page
Provide transparent pricing information. Not only does this improve user trust, but it also helps AI crawlers surface your brand in budget-based queries (e.g., “Suggest 10 solar panel installers under $2,000”).
Tips for writing content that AI and LLMs love:
Be direct and concise when answering question-based queries — provide the immediate answer upfront.
Use a conversational tone to make content more natural and engaging.
Structure your headings properly (H1, H2, H3) with clean HTML for better readability and indexing.
Include a TL;DR or key takeaways section to give readers (and AI) a quick summary.
Audit your brand’s presence on AI-driven platforms. For example, you may ask ChatGPT:
“What can you tell me about [Brand/Website]?”
“What does [Brand/Website] do?”
Build credibility by using reliable sources, publishing expert-driven content, and including an author bio in each article.
Utilize bullet points or number lists.
Keep key content in clean HTML (not hidden in JavaScript, images, or video), and always add alt text and transcripts for embedded video.
Conclusion: optimize your contents for LLMs
More and more searchers are turning to ChatGPT, Perplexity, Gemini, and Google’s AI Overview for direct answers. If your content isn’t optimized for AI, you risk missing out on a growing audience. To stay visible, new optimization techniques are emerging.
GEO can be seen as the evolution of SEO for the AI age: SEO helps you rank, while GEO helps you get cited, quoted, or mentioned. Both work together—you still need SEO as the foundation.